Rooted - Stay Consistently Booked

What you're building toward

Wake up to a fully booked week without chasing anyone

Stop losing clients after the first or second visit

Know exactly where your next client is coming from

Charge what you're worth and have clients who don't flinch

Build a clientele that refers, rebooks, and respects your time

Get off the feast-or-famine income rollercoaster for good

Have your Instagram actually bring in clients, not just likes

Run your business like a business, not a prayer and a hope

The system

Three steps to a
consistently full book.

We give you content that owns your local area

Likes don't equal money in the bank. We give you exactly what to post, when to post it, and why it works. The content strategy is designed to work your local market and make you the most visible stylist in your city.

The system captures and books your leads automatically

When someone finds you on Instagram, the system follows up, answers questions, and moves them toward booking. You stay behind the chair. The leads get handled.

We turn new clients into loyal ones who pay your worth

The right follow-up, the right framing, the right rebooking flow. Clients leave understanding your value and come back without being chased.

01 - Content Hub

Content that works
your local market.

Likes don't equal money in the bank. We give you a done-for-you swipe file of content built specifically for your city and your niche. Post it. Watch your visibility compound.

Swipe it.

Rooted Content Hub

Your done-for-you swipe file

Before & After Transformation

Reel Hook

Story CTA

Booking Reminder

Growth Post

02 - Instagram Automation

Leads managed.
Automatically.

When someone slides into your DMs, they don't wait. Your automated follow-up responds instantly, answers questions, and sends them straight to your booking link. You stay behind the chair.

You never lift a finger

Direct Messages

Handled automatically

Hey! I saw your reel. Do you do balayage?

Yes! Balayage is one of our specialties. Want me to send you our booking link?

Yes please!

Here you go! Pick a time that works for you and we'll get you in.

Just booked for Saturday. Thank you!

03 - Lead Management

Never lose track
of a lead.

Every person who expresses interest gets tracked, followed up with, and nurtured until they book. The right message, at the right time, without you having to remember a single thing.

Every lead tracked

Rooted CRM

Your lead pipeline

Client	Source	Status
JCJasmine C.	Instagram DM	Booked
TWTasha W.	Story Reply	Follow-up
MRMaya R.	Reel Comment	New Lead
SKSofia K.	Instagram DM	Booked
KPKeisha P.	Story Reply	Follow-up

04 - Schedule Booked

Wake up to
a full week.

The content attracts. The chatbot converts. The CRM follows up. The result is a calendar that fills itself. You do the work you love. We handle everything else.

Set it. Stay booked.

This Week

Your schedule

April 7, 2026

9:00 am

Jasmine C. - Balayage

11:00 am

Priya N. - Color + Cut

1:00 pm

Tasha W. - Locs

3:00 pm

Sofia K. - Natural Style

5:00 pm

Keisha P. - Highlights

The proof

Stylists on Rooted collect
47% more cash
in their first 90 days.

On average. Across every city. Every niche. The system works because it was built specifically for how stylists get clients - not borrowed from some other industry.

Average increase in cash collected - first 90 days

Real stylists. Real results.

Jasmine T.

Atlanta, GA - Independent Stylist

+$2,400

Additional monthly revenue in 60 days

“I went from stressing about gaps in my book to turning people away. I didn’t change what I charge. I just got the right clients finding me.”

Joined Rooted - October 2024

Priya M.

Houston, TX - Salon Suite Owner

3.1x

Increase in rebooking rate, first 45 days

“The follow-up system alone changed everything. Clients were falling off after one visit. Now they’re booking before they leave the chair.”

Joined Rooted - January 2025

Monique R.

Chicago, IL - Color Specialist

Full book

Waitlist of 14 clients within 90 days

“I had the skills. I just didn’t have the system. Rooted gave me both the content and the follow-up that turned Instagram followers into actual paying clients.”

Joined Rooted - March 2025

Questions
we actually get asked.

01 What does Rooted actually do?

Rooted helps cosmetologists attract premium clients, charge what they are worth, and build a business that keeps growing. We install your marketing and lead management system, integrate it with your existing booking software, and coach you through running it. You also get ongoing access to a content hub built specifically for this industry, so you always know exactly what to post and why it works.

02 What is the commitment?

No contracts. We ask for 90 days because that is how long it takes to see the flywheel start moving. But you are never locked in.

03 What parts do you handle vs. what do I do?

We handle all the technical setup: the automations, follow-up sequences, and integrations with your current booking software. Once it is live, we coach you through the marketing and sales side. Your job is simple: follow the content instructions, keep an eye on incoming leads, and stay on top of your bookings. That is it.

04 How fast can I get started?

You get onboarded immediately. Full setup takes no longer than 3 days. That covers the integrations, automations, and getting your content hub ready to use.

05 Is this more work for me?

No. We give you simple instructions and examples for the content. You do not need anything fancy. Just follow the playbooks for closing and talking to leads. The system handles the follow-up. You stay behind the chair.

06 I have tried posting before and it did not work.

Random posting does not work. What works is a consistent strategy built around your local market, your niche, and a follow-up system that captures the leads your content generates. Likes do not equal money in the bank. The content hub is designed to convert, not just get views.

Some months you're slammed.
Some months you're slow.
It doesn't have to be that unpredictable.